"You see our insignia everywhere you go. It is on your clothes, on your television screen, on the walls of every street, in the pages of every magazine. It is branded upon your mind. You see it a thousand times more frequently than you see your nation’s flag; you see it at least as often as you see your mother’s face.
We don’t invest in communication to inform you about our products; we aim to promote ourselves. That’s why we give you slogans and symbols instead of facts. We’re not sharing information so much as we are spreading mystification. We are the deities of the new age; you accept us as all-powerful and all-knowing because you see our power and our presence everywhere. Your friends work for us, your smaller companies are owned by us, your politicians answer to us, everything is sponsored by us or dictated by us. We seem to control everything, to stand over humanity like eternal gods.
When you purchase our products, it’s not tennis shows or jeans or soft drinks you are really after; it’s that aura of power. To children in the ghettos of the United States, Nike represents the wealth and status they long for. To shoppers in Italy ( who have a heritage of much healthier food and tastier food), McDonalds symbolizes the modern age they so desperately want to participate in. We rule over you because we have persuaded you that we are divine.
But…all gods have a secret vulnerability: we cease to exist when people no longer believe in us. We seem to be invulnerable, but we could be dispelled as absolutely as the gods of ancient Greece if you recognized us for the phantoms that we are. We work around the clock, filling the world with our temples and our images, because we know that one day humanity is bound to wake up from this long nightmare.”
-Days of Love, Nights of War
I am the problem…you are the problem…we are all what’s wrong with the world…